Every advertisement other than those appearing in a radio, television or billboard advertisement, in a directory, newspaper, magazine or other periodical (and any website related thereto) or made in person under Rule 7.3(a)(1) must be labelled “Attorney Advertising” on the first page, or on the home page in the case of a website. Rule 7.1(f). A self-mailing brochure or postcard also must contain the words “Attorney Advertising.” Rule 7.1(f).